"The best experiential venues in the world are leaving revenue on the table — not because their product isn't exceptional, but because group sales is a full-time discipline they've never had the bandwidth to master."
Your Outsourced
Group Sales Team
Birch Street Hospitality embeds itself as the dedicated group sales arm for experiential entertainment companies — escape rooms, immersive dining concepts, rooftop venues, experiential bars, and beyond. We bring the pipeline, the relationships, and the hustle.
You built something worth experiencing. We make sure the right groups — corporate teams, social planners, event agencies — find it, book it, and come back.
About Our TeamBuilt to Fill
Your Calendar
View All Services Dedicated Group Sales
We act as your in-house sales team — prospecting, pitching, and closing large group bookings on your behalf, at a fraction of the cost of a full-time hire.
Corporate & Incentive Groups
From company off-sites to incentive travel rewards, we connect your venue with the corporate buyers who move groups of 20 to 500+.
Social & Milestone Events
Birthday buyouts, bachelorette weekends, reunion gatherings — we source and convert the high-value social groups that fill your calendar.
Sales Strategy & Positioning
We audit your current group sales approach, identify revenue gaps, and build the playbook that turns your venue into a go-to destination for groups.
Simple to Start,
Powerful in Practice
We Learn Your Venue
We immerse ourselves in your experience, capacity, pricing, and ideal client profile — becoming true extensions of your brand.
We Go to Market
Our team activates outbound prospecting, inbound lead nurturing, and our network of corporate planners, DMCs, and event agencies.
We Close & Hand Off
We manage the sales cycle end-to-end — from first contact to signed contract — then hand off seamlessly to your operations team.
Built for
Experiential Venues
We partner with immersive entertainment companies, experiential dining concepts, rooftop event spaces, escape room operators, and boutique venues — any business where large groups are a meaningful revenue driver but dedicated group sales has never been a priority.
Our clients gain a seasoned sales team with an established network of corporate planners, DMCs, and event agencies — without the overhead of building one from scratch.
Partner With Us
Ready to Grow
Your Group Revenue?
Whether you're launching a new venue or looking to unlock a revenue channel you've never fully activated, we'd love to understand your business and show you what a dedicated group sales partnership looks like.
Get in Touch